Nelson's Opera In The Park - Good Business Group
Firstly, thanks for all the emails and good wishes that have come into BioPaints and the NCC about Nelson Opera in the Park. As principal sponsors BioPaints was really happy with the turnout of a record 14,000 people which, according to our council sources makes it the biggest Opera in the Park and possibly the largest single event audience as well. Anecdoctal evidence points to the fact that there were a lot of 'first-timers' at Opera in the Park who loved it and will return. We haven't analysed the figures yet, but it also looks as though there were a lot of people coming in from around the wider region.
Those businesses that chose to piggy-back the event have told us they're really happy they did so, and we think there is still a lot more potential to get businesses doing more for the next Nelson Opera in the Park's..
Now we need to decide where we go with Good Business Group.
So that you're clear about the future, BioPaints has committed to sponsoring the event for the next two years and again making it free by covering the cost of the tickets. The date has been confirmed as Saturday February 26, 2011.
BioPaints vision is for us to cement and grow this as the most iconic Nelson event of the year. There is possibly scope to have other events around the Nelson Opera in the Park.
The GBG can have a significant role to play in creative thinking and feeding that back to the NCC. As we stated at the first GBG meeting this is all about helping you to help your business around this event. As a vehicle for airing opinions, sharing information and inspiration it has been very successful.
So where to now? How would you like to see GBG develop?
From BioPaints point of view, it's time for us to hand over the reins in terms of driving it. We would like a business or a cluster of businesses to now put their hands up to take this forward. BioPaints is still happy to cover the cost of meeting room hire for this year and we are also intending to be an active part of the GBG and attend meetings etc. We would also want to retain a role as overseeing Public Relations, to ensure the messaging and branding is consistent and to make sure there is no cross-over in terms of media release timing etc.
If you'd consider being involved and think it could work for you or your business then please get in touch. Phone BioPaints 0800 4 Paint or 539 0446.
Thanks for your time.
Linda Morris
BioPaints PR
Opera In The Park Website
Click here to go to the dedicated Nelson Opera In The Park website
The Good Business Group & Nelson Opera In The Park 2011
15,000 people want to have a good time – what can your business offer them?
BioPaints is the principal sponsor of this key Nelson event to be held on Saturday, February 26, 2011.
We have decided that we can help other local businesses like yours get involved to showcase their goods and services, become associated with such a great free event (because BioPaints is picking up the cost of the tickets), create goodwill and help you make some money and promote your business.
We don’t want anything from you – just good ideas and a commitment to do something special around the event. We’ll even provide some free publicity if you chose to get involved.
To do this successfully, BioPaints is helping to establish the ‘Good
Business Group’. It’s informal and doesn’t cost you anything
apart from your time to think about what services/products you can sell around
the event and how to link Nelson businesses with the best cultural and entertainment
events.
Because of its new location, there are lots of opportunities to capitalise on
goodwill and brand association as well as make some money in the lead-up to
the Opera in the park, the evening itself and post-event.
We’ve even come up with some suggestions to get you going (see separate page). So think seriously about offering something special around Opera in the Park and be part of the Good Business Group. We’ll tell you if others are doing the same thing and put you in touch with businesses that might be able to offer something to complement yours.
If you use one of our ideas or come up with your own, you need to tell us and then we can be sure we promote your business closer to the day through news releases and ads that BioPaints will pay for.
To get in touch and find out more phone BioPaints 0800 4 Paint or 539 0446.
Thanks for your time,
Kathryn Barlow
BioPaints Business Manager
GBG Activity & Media Releases for Opera In The Park 2010
Media Release - New Concept Fireworks at Nelson Opera in the Park - 9 February
Media Release - Hearing Association takes Ear Plugs to the Street - 3 February
Media Release - Opera in the Park Charity Announcement - 11 December
Media Release - Call for Charity Nominations - 3 November
Media Release - Local Business Support - 14 October